JLR reports steady sales growth

Jaguar Land Rover has announced an 8.4% increase in UK sales for the year.

With a total of 118,108 UK sales, Jaguar Land Rover exceeded industry trends in a UK new car market that declined by 3.67% during the same period.

Jaguar Land Rover also grew its competitive segment share by 3.86% from 29.47% to 33.32%.

The E-PACE was the biggest seller, with 11,142 units in its first full year of sales, while the Discovery Sport topped Land Rover sales, with 19,569 units. Discovery Sport has been a consistently strong seller since its introduction in 2014.

Rawdon Glover, Jaguar Land Rover UK MD, said, ”Investment into the right products at the right time has seen us steadily grow our market share and our sales in what has been a declining market.’

Jaguar sales alone were up 20.2% year-on-year, while Land Rover sales were up 3.5% year-on-year, rising from 76,851 to 79,504 units.

From 2020 all new Jaguar Land Rover vehicles will be electrified. It has invested more than £1bn into the Engine Manufacturing Centre in Wolverhampton and its range of clean Ingenium petrol and diesel engines. 

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