Citroën bucks slowing sales trends

Citroën UK’s new car registrations were up 21.8% in March, in a market that declined by 3.4%. The brand’s retail performance in March 2019 was up by 13.5% compared to March last year.

Citroën UK’s growth is driven by increased demand for core models in the renewed Citroën range. Its registrations have increased dramatically over time, with 19% growth over the rolling 12 month period to the end of March 2019. The market proved to be tough, showing a 1.8% decline.

Overall, UK new car registrations March YTD 2019 are down 2.4%, but Citroën is bucking the trend with a growth of 16.8%.

Citroën UK’s sales director, Eurig Druce, said, ‘Citroën is very much bucking the trend, growing our car sales by 16.8% during the first quarter of 2019. This growth is testimony to our fantastic product range, our strategic direction to build a sustainable business model and of course down to the huge efforts of the Citroën team within our Dealer partners’ and central teams.’