Ancaster expands in South East

The Ancaster Group has launched a new Hyundai Bluewater store to deliver a full new and used Hyundai sales and aftersales service, supported by Ancaster’s South East dealer network.

Ancaster boasts the UK’s largest Hyundai dealership in Croydon, Surrey – a 1,200 sqm showroom that can accommodate 29 new cars in addition to its 50-car capacity forecourt. In July this year, it also opened a new dealership in Welling, Kent – a response to growing demand for Hyundai’s popular and environmentally-focused models.

Stephen Wood, managing director Ancaster Group, said, ‘We have a long-term business plan that features Hyundai as a key contributor to our ongoing growth. Our strategy for the future relies on greater brand and product awareness with new customers across a greater portion of the South East, so the Bluewater site fits perfectly with our plans.’

Ancaster has recruited a new team of seven retail consultants to focus on Hyundai. Having been trained extensively over recent weeks, they are ready to provide advice on Hyundai’s diverse range, including its eco-friendly electrified vehicles. In addition, the team will offer sales and aftersales services for new and used vehicles, alongside a full accompanied test drive experience run from the Bluewater car park.

Ashley Andrew, managing director Hyundai Motor UK, said, ‘We are proud to work with our retail partner Ancaster to continue the success they’ve experienced in recent years with Hyundai in the south east. The Bluewater store will help Ancaster to increase its regional impact, and our brand awareness in what is a key market for our rapidly developing fleet of electrified vehicles.’

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