• Car buyers want better digital experience
    • 16/04/2015
    • Posted by: Simon Wait
    • Category: News
    Consumers want to see improvements in auto industry websites, while dealerships are yet to fully embrace digital technologies Most consumers are doing online research to help them make car-buying decisions, and most are doing so before visiting a dealership, a new survey by Accenture reveals. The survey also shows [...]
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  • Consumer launch for RAC BuySure
    • 10/03/2015
    • Posted by: Alan Feldberg
    • Category: News
    A major consumer launch for the RAC BuySure used car programme is set to provide a boost to the RAC approved dealer network. Set to take place in mid-April, it will use the marketing strength of the RAC brand through channels such as advertising, public relations, direct mail and e-marketing to RAC members and [...]
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