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Car buyers want better digital experience
- 16 April 2015
- Posted by: Simon Wait
- Category: News
Consumers want to see improvements in auto industry websites, while dealerships are yet to fully embrace digital technologies Most consumers are doing online research to help them make car-buying decisions, and most are doing so before visiting a dealership, a new survey by Accenture reveals The survey also shows [...] -
Consumer launch for RAC BuySure
- 10 March 2015
- Posted by: Alan Feldberg
- Category: News
A major consumer launch for the RAC BuySure used car programme is set to provide a boost to the RAC approved dealer network Set to take place in mid-April, it will use the marketing strength of the RAC brand through channels such as advertising, public relations, direct mail and e-marketing to RAC members and [...]