-
Video extends reach of dealerships
- 05/06/2015
- Posted by: Simon Wait
- Category: News
The use of video can extend the reach of a dealership by up to 65%, according to the latest research by CitNOW. CitNOW analysed 2014 data from more than 10,500 new and used car customer records from a leading BMW dealer group and premium multi-franchise specialist, Harwoods Group. Customers of the BMW group who [...] -
Motorline introduces CitNOW bonus programme
- 15/04/2015
- Posted by: Alan Feldberg
- Category: News
The Motorline Group has introduced a CitNOW bonus programme for its workshop technicians and service desks alike. The Motorline Group saw its average workshop upsell per job leap by 47% in 2014 thanks to the introduction of CitNOW across its 30 Nissan outlets. The creation of CitNOW personalised videos and their [...] -
Video killed the radio star
- 09/04/2015
- Posted by: Alan Feldberg
- Category: Magazine
For the majority of motorists there are few things as frustrating as the realisation that their pride and joy is no longer ‘factory perfect’. This, however, is an opportunity for the bodyshop to build a positive relationship with the customer and video is playing an increasingly important role as the communication [...] -
CitNOW to host BAFCA
- 02/04/2015
- Posted by: Alan Feldberg
- Category: News
CitNOW has launched the UK’s first ever automotive industry video awards - British Association of Fantastic CitNOW Awards (BAFCA). Video technology has experienced an unprecedented phase of accelerated adoption and its use has more than trebled in automotive businesses in the past year. The CitNOW Awards aim [...]