AutoGraphics launched to link buyers with best models
Automotive Insights & Research Services has announced a new data partnership with Regit and the launch of AutoGraphics.
AutoGraphics will enable clients to explore consumer attitudes, behaviours and purchase intent based on both demographics and the car they are driving.
This includes fuel type, likelihood of switching, make and model, insurance group, and mileage.
Richard Walker, executive director of Research and Insights at Automotive Insights, said: “This is a clear demonstration of how we are defining the future of automotive industry insights and research today.
“This new tool will enable clients to not only utilise demographic data to view, filter and interrogate our proprietary data but to be able to filter by motorists car features and data points.”
Different proposition
Chris Ashton-Green, founder and CEO of Regit, added: “Numerous brands are struggling with brand loyalty and the shift to electric, while real, is uneven. Many drivers want to make the switch but are held back by concerns around charging infrastructure and running costs, particularly those without access to a private driveway.
“Reaching those people with the right message requires knowing more than their age or postcode. That’s exactly what AutoGraphics makes possible. Regit’s data is first-party and tied directly to the vehicle each motorist owns, not modelled or self-reported, which means you can start understanding what the actual owner of a specific vehicle thinks. For OEMs, dealers and agencies, that is a genuinely different proposition.”
