Electric vehicle profits £210m below ICE models
Workshops are making £175 less per electric vehicle service and maintenance job compared to petrol and diesel models.
This is due to fewer serviceable wear and tear components on an electric vehicle.
With around 1.2 million electric vehicles on UK roads, that translates to a service and maintenance shortfall of £210m every year.
However, Auto Data Solutions believes repairers can make up the difference by capitalising on the higher rate of recalls among electric vehicles. But it says that maintaining an up-to-date customer database and proactively contacting customers between routine appointments is critical to maximising profit and customer retention.
EV recalls
Jon Sheard, operations director of ADS, said: “For those dealers who manage their customer data most effectively the disproportionately high rate of EV recalls is a golden opportunity.
“Just as proactively offering more frequent tyre rotation due to the difference in weight and torque for EVs is an important customer contact opportunity for dealers, increased recall appointments bring another welcome reason for customer contact. But to manage this opportunity effectively it’s essential to have reliable customer contact details in the database and to have a clear and timely view of recall data.
“Dealers who take advantage of data-cleansing and updating services consistently report significantly increased revenues through improved customer retention.
“Our analysis shows that EV recalls provide increased opportunities for meaningful customer contact, which will help to claw back profit that would otherwise be increasingly eroded by the transition to electric.”
