Sherwin-Williams’ latest refinish campaign celebrates colour
Sherwin-Williams Automotive Finishes has launched its latest refinish campaign – “There’s Beauty in Every Finish.”
As a showpiece in the launch, Sherwin-Williams also released a hero video demonstrating how expert craftsmanship, colour precision and the right refinish system can completely transform a vehicle, and even create one of the UK’s most talked-about designs.
Refinish campaign celebrates craftsmanship and colour
Paul Buckingham, sales director, EMEAI, Sherwin-Williams Automotive Finishes, said of the new refinish campaign: “Sherwin-Williams believes that every car deserves a premium finish. Through our products, our people and our partnerships, we deliver more than colour accuracy.
“It’s our collective expertise that empowers customers to confidently transform even the most unique vehicles into masterpieces, effortlessly, using our system. This latest campaign perfectly embodies that commitment.”
At the centre of the campaign is the FIAT Multipla, a car well known for sparking strong opinions across the car community. As part of the launch, Sherwin-Williams collaborated with Tim Shaw, co-host of the globally recognised restoration series Car SOS, to refinish his own Multipla and showcase the difference a professional finish can make.
The “There’s Beauty in Every Finish” campaign underscores a familiar truth for refinishers worldwide: A vehicle’s appeal is defined not by its design alone but by the quality of the finish that completes it.
The video shows how the Sherwin-Williams refinish system empowers painters at every stage of the process – from fast, durable primers to precise, reliable colour matching and high-gloss, long-lasting topcoats. Working together, these technologies enable professionals to deliver a consistently flawless finish with efficiency and confidence.
A call for masterpieces
Sherwin-Williams is now inviting painters and bodyshops across the globe to take part in the campaign by showcasing their best refinishing projects on social media using the hashtag #TheresBeautyInEveryFinish.
Selected entries may be featured throughout the campaign and considered for inclusion in the Sherwin-Williams “There’s Beauty in Every Finish” 2027 Calendar.
