Tate Leasing announces Jaama partnership
Tate Leasing is leveraging Jaama’s Key2 vehicle asset management platform to launch its new leasing business.
The launch is part of an ambitious plan for the Yorkshire-based company, which is aiming to expand its reach across a diverse range of industries.
While open to working with businesses of all sizes, it will focus on supporting SMEs and smaller enterprises by delivering comprehensive funding solutions and exceptional customer service.
Under a new team led by head of leasing Darren Watkinson, Tate Leasing has partnered with Jaama and Key2 to launch the business in October when the vehicle quoting system is set to go live.
Software partner
Watkinson said: “When we looked at launching the business we wanted to work with a software partner that was tried and tested and could get us up and running quickly while future proofing our needs in line with our planned fleet growth and our ambition to do things differently in the industry whilst offering outstanding customer service.
“I have worked in the fleet industry for over 14 years including in fleet management and Jaama’s Key2 system made it an easy decision to make. It has a strong heritage in the contract hire sector and its platform is running nearly 1.5m vehicles which gave us further peace of mind.”
Richard Evans, Jaama sales director, added:
“We are pleased to be partnering with Tate Leasing at an exciting time for the business. We look forward to collaborating with them to launch their business and watching them grow whilst using our Key2 platform.”



