Social media advertising delivers 499% ROI for dealers
Automotive retailers have achieved an average return on investment of 499% from social media advertising in the first six months of the year.
This is according to Marketing Delivery’s social media tracking tools, which also found that the top-performing retailers secured 24 additional sales in a month.
Marketing Delivery offers a full suite of social media solutions, from marketing to metrics.
Its VoiceBox solution integrates with a retailer’s website stock management system to create stock catalogue ads on social platforms, while its SocialStock tool targets Meta users with up-to-date vehicle stock.
Meanwhile, its Offline Conversions reporting tool allows retailers to plan campaigns with greater precision.
Charlotte Murray, managing director at Marketing Delivery, said: “By accurately measuring key metrics like cost-per-enquiry, we help retailers understand the true return on their investment, while the ability to attribute conversions directly to certain campaigns will help them better direct their marketing spend.
!We’re supporting an omnichannel marketing approach that provides a more holistic view of retailers’ marketing efforts.”
