BCA unveils ultra-high-definition imaging solution
BCA has announced that it has rolled out ultra-high-definition imaging across its online sales programme.
The solution, which has now been introduced across its whole network, provides customers with clear external vehicle views.
Using fixed cameras and advanced background replacement, images are unbranded and retail-ready, meaning dealers are also able to upload them to their websites and online listings.
Meanwhile, the solution is expected to accelerate sales times as, post-purchase, customers can begin marketing the vehicle before it arrives by downloading the high-resolution images via BCA’s Image Downloads service within the MyBCA dashboard.
Enhanced experience
Stuart Pearson, BCA COO, said: “This upgrade to UHD imaging is another step forwards in enhancing the used vehicle buying experience through BCA’s online channels. It will provide our customers with more detailed views of the vehicles they’re interested in, as well as utilising the imagery to market purchases faster and more effectively, driving interest and accelerating their retail sales.
“This milestone further supports BCA’s commitment to digital innovation, giving customers the tools to act faster, market smarter, and sell sooner.
“With UHD imaging now live across the network, BCA continues to set the standard for online vehicle remarketing—delivering clarity, speed, and confidence at every stage of the journey, streamlining operations, and driving efficiencies into our customers’ businesses.”
