Mad Devs taps into AI to enhance dealership efficiency
Mad Devs has launched an AI-powered upgrade to its iTrackLEADS platform to reshape how motor retailers handle sales leads.
The new AI service integrates intelligent automation directly into the lead management process to enhance efficiency, accuracy, and sales performance.
iTrackLEADS-AI automates many of the manual, repetitive tasks such as lead capture, scoring, and follow-ups, freeing up staff to focus on higher-value interactions with in-market buyers.
Meanwhile, by drawing on data from multiple touchpoints, including website activity, email engagement, and demographics, the AI engine scores and prioritises leads based on their likelihood to convert. The advanced targeting ensures sales teams spend time on the right prospects, improving both lead quality and conversion rates.
Personalisation
The integration also enables personalisation at scale. From tailored email content to AI-driven chat interactions, dealers can now deliver a more relevant and engaging customer experience without adding to their workload.
Adrian Favill, director of Mad Devs, said:
“At a time when dealerships are under pressure to do more with less, we’re bringing automation and intelligence to the front line. These new tools aren’t just bolt-ons; they fundamentally rewire the way dealers respond, follow up, and convert.”
