Digital solution accelerates service bookings at Swansway
Swansway Motor Group has reported a three-figure rise in digital service bookings after adopting new technology from Marketing Delivery.
It deployed VoiceBox across 30 sites last year and has seen digital service bookings surge by 172% since then.
The solution has enabled Swansway to communicate with customers more easily through targeted, AI-powered emails, following up on ‘lost’ leads, matching prospective buyers with suitable cars, and reminding customers of upcoming services and MOTs.
John Smyth, director at Swansway Motor Group, said: “A year on from implementing VoiceBox, the results speak for themselves. Not only do Marketing Delivery’s products stand-up on their own, but VoiceBox integrates with our existing DMS, LMS and website provider.
“The system alerts our sales team to changes in customer enquiry status, as well as automatically updating the customer record in enquiryMAX. These integrations enable us to layer our data for a comprehensive view of the customer to enhance their journey.
“The Marketing Delivery team just get it; they are all ex-automotive and operate as an extension of our team. Every aspect of the partnership is efficient, with frequent review meetings to refine our strategy and brainstorm new ideas.”
