Dennis named Mercedes-Benz director
Sally Dennis has been appointed used cars and remarketing director at Mercedes-Benz Cars UK.
“I’m an automotive person through and through and able to bring a wealth of knowledge of the remarketing space to my new role in addition to extensive retail, manufacturer and captive finance experience,” said Dennis.
“Moving across the organisation has enabled me to see the whole customer journey cycle from purchasing to finding a finance solution. I’ve also gained a thorough understanding of what our retail partners encounter on a day-to-day basis, which is invaluable as we continue to support them and keep customers at the heart of everything we do.”
Dennis has also taken up a position on the UK Advisory Board of Heycar, the used car platform joint venture between Daimler and Volkswagen, in order to enhance the digitalisation process.
She said: “For customers interested in a used vehicle, we need to make sure that the process is easy, straightforward and meets their requirements within the ever-changing digital landscape. Striving for simplicity and a reduction in complexity when searching for a used car via the expansive omni channels and platforms available, further strengthens the reputation of Mercedes-Benz as an authentic and trusted brand.”
