Citroën UK names new chief
Eurig Druce has been appointed managing director of Citroën UK. He replaces Karl Howkins.
Druce has held the position of sales director for Citroën UK since 2016 and has a wealth of experience in Groupe PSA, having joined in 2001 as a trainee.
He Druce said: “It is an exciting time to take over the reins from Karl. I look forward to accelerating the momentum that we have built up over the last few years as we increase our market share and prepare the Citroën brand for electrification and new models.”
Alison Jones, Groupe PSA UK managing director, said: “I am delighted to appoint Eurig to lead the Citroën UK team – promoting talent from within is always a pleasure. I want to thank Karl Howkins for his leadership with us in a key role in the business and I wish him well in his new venture.”
