Middlesbrough launches new Ford Store
Lookers Ford Middlesbrough hosted its first Ford Family Festival event to celebrate the completion of its recent transformation.
There was something for everybody at the open day, which celebrated all things Ford, including a display of classic models, from heritage Mustangs to a WRC Ford Fiesta rally car.
The festival followed the recent completion of the site’s £3m upgrade, which has transformed it into Teesside’s first Ford Store.
The site, which operates as part of the Lookers Group, saw the size of its indoor new car display more than double from five to 11 vehicles.
The 3,500 sqft extension brings the total size of the showroom up to 9,000 sqft, with the adjacent 16,000 sqft forecourt providing enough display space for 250 used cars and vans.
The changes include more than just the look of the site, with new general manager Ken Swindles joining the team to help promote it to the surrounding area.
Swindles said: “The Ford Family Festival was a fantastic way to celebrate the opening of our brand-new Ford Store in Middlesbrough and a great way to catch up with customers, old and new, in the local area. We see ourselves as a community focussed business and we look forward to hosting more events and getting involved in more community initiatives over the coming years.”
