UPG UK & Ireland celebrates 40 years with customer campaign

Automotive parts distributor UPG UK & Ireland is celebrating its 40th anniversary.

It is marking the milestone with a nationwide customer campaign to reward those businesses that have helped it grow into one of the UK’s best-known suppliers since it was founded in 1985.

The four-day campaign runs from 23-26 March, with exclusive promotions across multiple product categories.

Martin Butterworth, managing director at UPG UK & Ireland, said: “Reaching 40 years is a fantastic milestone for UPG and a testament to the strong relationships we have built with our customers, suppliers and colleagues over the years. The independent aftermarket is built on partnership and trust, and we’re proud to have supported the industry for four decades.”

He added: “This campaign is our way of saying thank you to the customers who have been part of our journey, while also reinforcing our commitment to supporting the trade with the products, availability and service they need to grow their businesses.”

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