Trade profits surge 20% on Dealer Auction
Retail sales on Dealer Auction was recorded at £570m last year, with trade profits more than £15.6m.
This represents an increase of 20% on 2024’s figures.
Analysis of the data also revealed quicker sales times, dropping from over four days to an average of 2.8 days, with the average age of sold vehicles down from 8.9 years to 7.2 years.
In terms of fuel types, alternative fuel vehicles accounted for just over seven per cent of all sales, up from three per cent in 2023 and nearly six per cent in 2024.
Insights
Kieran TeeBoon, Dealer Auction marketplace director, said: “2025 saw dealers move quickly, stock smartly and find opportunity in a landscape that rewarded decisiveness over hesitation. That momentum carried through to our platform. With growing engagement, new customers on board and activity levels ahead of the previous year, 2025 delivered in all the right places.”
He concluded: “Dealers will need to use all the tools at their disposal to jump on opportunities in 2026, and our platform review shows the trust and confidence they place in us.
“We’re always looking at new and innovative ways to support our dealers; our new Best Buy metric is designed to provide more actionable insights to help them maximise profit.
“Of course, when stocking up, it’s natural to hone in on profit potential, but by giving more depth to the detail we publish, we can help dealers identify top performers across the board.”
