RAC recognised at Employer Excellence Awards
The RAC has been named Innovative Employer of the Year at the Employer Excellence Awards 2026.
The major national award recognises the RAC culture for career development, wellbeing support, and customer service.
One of the innovations that was pivotal to securing the award was the RAC’s internal podcast Call Sign, which keeps the RAC’s staff in the field up-to-date and engaged with the company’s latest news and thinking.
RAC chief people officer Mark Dickinson-Keen said: “This is a fantastic recognition of the forward-thinking nature of the company, and all our colleagues who have created such a positive culture to work in.
“This isn’t just important for attracting and retaining talent, but for making sure we deliver outstanding customer service for our 15m members. Happy employees don’t just feel good – they deliver better results for our members, whether that’s rescuing them at the roadside, or servicing drivers’ vehicles at their homes or workplaces.”


