Peugeot 2008 leads the way in used car margins
Dealer Auction’s Retail Margin Monitor has revealed last year’s average used car margins, with the petrol Peugeot 2008 topping the list.
The monitor identifies the highest retail margins achieved by used vehicles bought on its platform.
It found the Peugeot 2008 topped the list in the under-£10,000 category, followed by the Ford Kuga and Nissan Qashqai.
At brand level, Land Rover secured the highest average retail margins at £2,875, followed by BMW (£2,300) and Mercedes-Benz (£2,275), while the Qashqai, Golf and Sportage took the top three spots when considering pure sales volumes.
Trends
Dealer Auction marketplace director Kieran TeeBoon said: “This report is a brilliant gauge of long-term trends, but it’s important to look at the most up-to-date insights to stay ahead of the curve.
“Monthly variations reinforce this. For example, the Peugeot 2008 saw a late surge in popularity while December 2025 saw three new entries, the highest amount all year.
He concluded: “We’re entering 2026 with a healthy market, hopefully one of 2019 activity levels. Trade demand remains robust, with genuine opportunities to uncover margin in the right stock.
“It is, however, an increasingly complex market. Brand competition is intensifying and consumers are more willing than ever to switch, creating a more conquest-driven landscape. To succeed in 2026, dealers need to be sharper, faster and more data-led than ever.”
