Paul Willis joins Autorola Group board

Paul Willis has been appointed to the board of directors at online vehicle remarketing and automotive data business Autorola Group.

He has held senior executive roles within Volkswagen Group and leadership positions at BMW, Ford, Mazda, Toyota and Kia Motors Europe.

Most recently, he served as CEO of Al-Futtaim Automotive, where he oversaw 11,000 employees and 18 business units across multiple markets.

Willis said: “Autorola is uniquely positioned to lead the digital evolution of the automotive and mobility lifecycle. Its combination of global scale, data intelligence, and digital capabilities creates a strong platform for future growth. I look forward to supporting the board and contributing to the group’s strategy.”

Peter Grøftehauge, Autorola Group’s owner and CEO, added:

“Paul Willis brings exceptional operational depth and strategic perspective to Autorola. His experience leading large-scale transformation and strengthening international operations aligns closely with our ambition to accelerate global growth.”

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