Automechanika Birmingham has announced that its Motorvate initiative has been shortlisted for the Legacy & Impact Award at the Exhibition News Awards.
The Legacy & Impact Award recognises events that support industry growth and deliver lasting impact beyond commercial returns.
Motorvate was launched at Automechanika Birmingham 2025 to link students with employers, training providers and industry leaders in the automotive aftermarket. Through hands-on experiences, career guidance and live panel discussions, the initiative highlights routes into the automotive aftermarket and showcases its varied career opportunities.
Motorvate will return to Automechanika Birmingham’s sister show, the UK Garage & Bodyshop Event, at the NEC, Birmingham, from 3-4 June. Click here to get your free UKGBE 2026 tickets and go here to register for Bodyshop Magazine’s BODYSHOP BUZZ party, powered by Core Diagnostics.
Biggest challenge
Joanne Knowles, event director at Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “Motorvate was created to tackle one of the biggest challenges facing the automotive industry today, attracting and inspiring the next generation of talent. To see the initiative shortlisted for the EN Legacy & Impact Award is incredibly rewarding, as it recognises the commitment we have to supporting the sector.
“As event organisers, we believe our role goes beyond simply running successful events. We care deeply about the future of the industry, and through Motorvate we aim to shine a light on the challenges it faces while helping to champion and support the people working to drive it forward.”
Knowles concluded:
“Automechanika Birmingham has always been about more than just showcasing products and technology; it’s about supporting the long-term health and growth of the aftermarket. Motorvate demonstrates the powerful role trade shows can play in shaping the future of an industry.”
Meanwhile, Messe Frankfurt UK has also been shortlisted in the Employer of the Year category at the Exhibition News Awards, recognising the company’s commitment to creating a supportive, inclusive and forward-thinking workplace culture across its events portfolio.
