Most popular car colour revealed in Axalta report
White remained the most popular car colour in 2025, according to Axalta’s annual Global Automotive Colour Popularity Report.
The report found that white cars made up 29% of the global car parc, followed by black (23%) and grey (23%).
Meanwhile, the popularity of silver cars fell to seven per cent, ahead of blue at six per cent, with red, brown, green, and yellow cars maintaining a lower but steady percentage of all cars.
However, the colour palette is slightly different in Europe, where grey is the most popular colour colour (26%), marginally ahead of white cars (25%) and black cars (22%).
Dr Lei Qiao, vice president, technology, mobility coatings at Axalta, said: “This year’s report reveals how enduring neutrals continue to anchor the global palette, even as interest rises in finishes that bring greater depth, movement, and individuality to vehicle styling.
“Overall, the 2025 landscape reflects a market anchored in simplicity yet increasingly open to refined colour expression and contemporary finishes.”
