Mad Devs unveils upgraded Connect platform
Mad Devs has enhanced its Connect customer portal to enable retailers to present finance and insurance products at the point of deal completion.
This comes as data show 82% of buyers now complete their purchase journey through the platform.
The update enables dealers to present finance and insurance add-ons at the deal completion stage, rather than relying on face-to-face presentations in the finance office.
Products available through the enhanced portal include GAP insurance and paint protection.
Daniel Rea, sales director at Mad Devs, said:
“We are constantly working with thousands of customers to ensure the platform evolves to find new ways of driving profitability. The enhancement to the deal completion stage is a direct response to what the data is telling us about where revenue opportunities are being missed.”
