IMI’s There’s More to Motor campaign gets Toyota backing
The Institute of the Motor Industry has strengthened its partnership with Toyota GB as part of its ‘There’s More to Motor’ campaign.
As part of the collaboration, the campaign will encourage more people into the industry by sharing stories from those within the Toyota and Lexus retail network.
Using digital platforms such as TikTok, Meta and LinkedIn, There’s More to Motor presents a series of short and long-form videos, highlight success stories within automotive across three pillars: Make the Future Smarter, Make the Future Safer, and Make the Future Cleaner.
Among those taking part in Dhruv Patel, who shares his journey from apprentice to data scientist at Toyota GB.
Vital role
Emma Carrigy, head of research, careers and inclusion at the IMI said: “Industry partnerships like this play a vital role in showing young people and their influencers that the automotive sector is rich with opportunity, innovation and purpose.
“By putting real people and real stories at the heart of There’s More to Motor, we’re making these pathways more visible and relatable than ever. Toyota’s commitment to showcasing genuine career journeys demonstrates the power of authenticity in inspiring the workforce of tomorrow.”
Fresh talent
Carolyn Bundey, senior manager network performance, Toyota Network Operations, added: “We are proud to continue our partnership with the IMI as we jointly work to attract fresh talent into an industry that is undergoing rapid transformation.
“The latest campaign celebrates the real-world voices behind Toyota’s success. There is no substitute for hearing directly from the people who make our industry what it is. These stories reflect not only the variety of roles available but also the personal passion, resilience and pride that drive our teams every day.
“The individuals featured in the campaign demonstrate that automotive careers are not only diverse; they are also deeply rewarding. Their journeys, from apprenticeships to leadership roles, show young people that there is a place for every skillset and passion within Toyota and Lexus.”
