HR Owen goes live with Autofinity ViHUB platform
Retail group HR Owen is now live with the Autofinity ViHUB inventory and marketing platform.
ViHUB has been designed to offer a single hub where new, used and pipeline vehicles can be managed, marketed and updated in one place.
It provides inventory oversight, integration with automotive suppliers, and insights for critical business decisions in real-time. Double keying is eliminated because all updates populate integrated applications. Meanwhile, the new improved dashboard flags issues such as vehicles with no images, price discrepancies and incorrect mileage for immediate action.
This will deliver improved efficiencies, faster speed to market and increased stock turn for H.R. Owen, which represents brands such as Rolls-Royce, Bentley, Ferrari, Lotus, Maserati and Lamborghini.
Connected solution
HR Owen head of search and audience Nev Luff said: “We were looking for a genuinely connected solution that saved time and helped us sell more cars. ViHUB is a superior product with a fully integrated dashboard providing us with the oversights and alerts we need to keep a vehicle progressing from on-site to sale fast.
“One of its standout features is Autotrader integration so our vehicles benefit from its vehicle taxonomy in a smooth automated process. Sales executives can also see those all-important price ratings without navigating out of one system and into another. It’s early days but we’re already experiencing time savings and efficiencies so we are confident that will quickly translate into sales, faster stock turn and, ultimately, improved profitability.”
Luff added: “Autofinity has developed an authentic one-portal management and marketing system which overcomes the issue multi-franchised groups face such as OEMs requiring different providers and legacy systems because everything feeds into one place.
“Our senior leadership team has already seen improved accuracy and fewer discrepancies whilst our sales teams are benefiting from a single hub and the ability not to lose sight of any vehicles avoiding costly depreciation issues.”
Insight
Autofinity CEO Andy Whitehair said: “We are delighted to welcome HR Owen on board and even happier that their teams are experiencing such a huge difference to their daily working lives already.
“The group is made up of some of the most prestigious names in automotive with brand standards to match which can make oversight at a group level complex, we’re confident ViHUB can deliver the insight the senior leadership team need to take the group to ever higher performance levels.”
