GT Motive rules out price increases in 2026

Estimatics platform GT Motive has confirmed that it will not increase prices during 2026.

The company said it is freezing prices at 2025 levels to support customers facing rising repair costs, higher energy costs and increasing labour rates.

GT Motive has increased prices just once in the last six years and deliberately avoided introducing additional charges for services such as VIN decoding, invoicing or fixed software licensing.

Meanwhile, its transactional pricing model means customers only pay for what they use, which provides full transparency and eliminates the uncertainty of hidden costs.

Value not cost

Managing director of GT Motive UK David Vella said: “Our focus has remained on listening to the industry and developing solutions that genuinely help our customers operate more efficiently and deliver better outcomes for policyholders.

“I’m incredibly proud of the progress the UK and Ireland team has made and grateful to the many customers and partners who have supported our journey so far. And we remain fully committed to continuing to develop solutions that add value to the market – not additional cost.”

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