‘Get that electric feeling’ campaign unveiled
The UK government has this week launched a new campaign, ‘Get that electric feeling,’ to highlight the benefits of driving an electric car.
The campaign promotes the potential cost benefits of going electric, including the £3,750 Electric Car Grant and savings of up to £1,400 in annual fuel and maintenance costs.
It also highlights the increase in public charging infrastructure, with more than 87,000 charge points now installed across the country and a further 100,000 scheduled for the coming years.
Aviation, Maritime and Decarbonisation Minister Keir Mather said: “Over 50,000 drivers have made savings of up to £3,750 off a new EV and £1,400 a year on running costs. Our campaign is here to show millions of Brits the benefits of making the switch, which could save their family budget thousands.
“With over 87,000 public chargers across the UK and thousands more on the way, our message is clear; going electric has never been easier and under this government, you can save thousands when you do.”
A frontrunner
Dominic Phinn, head of transport at Climate Group, added: “The UK has positioned itself as a frontrunner in a fiercely competitive global race towards clean road transport. But myths and misinformation are holding the nation back from taking the next leap.
“Major UK businesses have been leading on fleet electrification, but are warning that a much bigger perception shift in the population is now needed for them to keep driving the transition. The government’s new EV marketing campaign is a very welcome step towards galvanising the public around smarter, cheaper and cleaner road transport that benefits all.”
