Commercial drivers told to buckle up in global campaign
Together for Safer Roads (TSR) has launched a global campaign to encourage commercial drivers to buckle up.
TSR is a global non-governmental organisation comprising companies, local authorities and community stakeholders focused on improving fleet safety.
The new campaign, Every Seat, Every Time, is a multi-year initiative intended to expand adoption of its proven seatbelt safety practices highlighted in its Seat Belt Safety Standard Operating Procedures guide.
Seatbelts save more lives than any other road safety intervention, reducing the risk of death in a collision by up to 50%. Despite this, 14% of commercial vehicle drivers and 27% of commercial vehicle passengers admit they do not wear seatbelts.
Jordi Lombarte, senior technical advisor at automotive safety supplier and campaign partner Autoliv, said: “Autoliv has spent decades advancing the seatbelt to make it safer, smarter, and easier to use. But technology must be matched with behaviour.
“Through Every Seat, Every Time, we are combining our expertise with Together for Safer Roads’ work on policy and culture to drive impactful, large-scale change and help save more lives.”
Peter Goldwasser, executive director of Together for Safer Roads, said: “We have the evidence. We have the technology. We have practical, field-informed operating procedures. Every Seat, Every Time is designed to help proven seatbelt safety practices reach fleets around the world.”
