Christian Øien succeeds Gary Smith at Europcar Mobility Group
Europcar Mobility Group has appointed Christian Øien as managing director of Europcar Mobility Group UK and Ireland.
He will succeed Gary Smith, who is retiring after 14 years with the company.
Øien joined Europcar Mobility Group in 2018 as commercial director in Denmark and was promoted to managing director for the Nordics.
His experience in logistics will help Europcar develop in the fleet, business travel, insurance and leisure travel markets, while other key focuses will be driving digital innovation growing the company’s zero emissions solutions.
Zero emissions
He said: “I am tremendously excited to be given the opportunity to lead the UK and Ireland business. Gary Smith has created a strong team with a clear focus on the mobility needs of businesses and individuals and I am looking forward to building on his success to ensure Europcar continues to deliver solutions that are fit for purpose as the market evolves.
“We know that businesses and individuals want to reduce their impact on the environment and vehicle rental, whether for a few days or long-term can help them achieve that goal. I look forward to working with colleagues and clients to ensure that we remain the first choice for everyone’s mobility needs.”
Smith added: “It has been a great opportunity to lead the Europcar business in the UK and Ireland as well as the Nordics as the shape of mobility has evolved.
“I feel very confident that the initiatives we have taken to create mobility solutions that are fit for purpose, including a significant commitment to electric motoring, give Christian and the team solid foundations to continue to build the business in the coming years.”



