Cambria Group cuts ribbon on sixth Chery showroom
Cambria Group will launch its sixth Chery showroom under its Invicta Motors brand later this month.
Invicta represents Omoda, Jaecoo, Mazda, MG and Subaru alongside Chery.
The new site in Croydon comes after Cambria strengthened its premium and high luxury operations with the acquisition of Bentley Hampshire and McLaren New Forest from Harwoods.
Tim Duckers, group managing director of Cambria Investments Holdings, said: “The Chery group brands offer our customers efficient drive trains, advanced technology with long warranty periods and incredible value for money.
“The market share they have achieved so far in 2026 demonstrates how quickly consumers are recognising the strength of the all-round proposition.
“Opening our sixth Chery business demonstrates both our confidence in the brand and our ambition to continue growing the business. We have developed an excellent relationship with Chery Group and share a clear vision for building a strong retail network in the UK.”
