BCA extends remarketing contract with Fish Brothers
BCA has announced that it has extended its remarketing contract with Swindon-based dealership group Fish Brothers for another two years.
Fish Brothers offers an extensive range of new and used vehicles from sites in Swindon, representing Chery, Cupra, Dacia, Honda, Jaecoo, Kia, Kia PBV, Lexus, Omoda, Renault, SEAT, Skoda, Toyota, VW Commercial Vehicles and XPeng.
The agreement will see BCA handle around 2,400 vehicles over the duration of the deal, with cars and light commercial vehicles offered twice weekly out of the Blackbushe remarketing centre.
BCA CCO Craig Purvey said: “We are delighted that Fish Brothers have chosen to extend their exclusive remarketing partnership with BCA for a further two years. The existing programme with Fish Brothers has proved very popular with our buyers for offering a regular source of desirable and saleable stock twice a week.”
Remarketing platform
Jon Fish, managing director, Fish Brothers, added: “BCA is the clear leader in the remarketing sector, delivering innovative online remarketing programmes that maximise digital engagement and generate the best possible buying power for our stock.
“Over the past 18 months our partnership with BCA has delivered an efficient, sustainable and profitable remarketing platform to support our part-exchange activities and has helped contribute to our continued growth.”
