Automotive Insights launched to provide real-time data
Automotive Insights has launched to deliver just-in-time market intelligence based on data from 1,000 motorists.
The Manchester-based automotive market data company has been collecting consumer information since January last year.
Its insights cover all aspects of car ownership, including the car purchasing journey, brand loyalty, finance and insurance, usage, servicing, technology and future intent.
Commercial director Nigel Morris said: “The industry is going through monumental change in every direction. We recognise how hard it is for organisations and the individuals in those organisations to navigate these times successfully.
“Our team of incredible researchers, developers, data scientists and academic experts have helped build a suite of tools which individuals can rely on, will help drive efficiency and ultimately increase performance.”
He continued:
“Everyone we have spoken to has told us of the unprecedented change, and how there was several key gaps in their knowledge. We have made it our business to do something about it. We are very proud of what we have built, and look forward to showing the incredible insights we have collected.”
