Automotive Insights acquires Factor Sales
Automotive Insights owners Eyeballs to Datapoints has acquired Factor Sales, a leading source of insight for the automotive aftermarket.
The Manchester-based company is backed by an experienced advisory board including former Ford UK managing director Andy Barratt, industry futurist Tom Cheesewright, and Regit CEO Chris Ashton-Green.
The company has appointed former Auto Trader research and data director Richard Walker as executive director of research, data and insights.
Nick Richardson, executive director of Automotive Insights, said: “We are delighted to have acquired the business and key assets of Factor Sales. As a business we have made clear progress since our launch and have delighted clients and partners with our innovative approach.
“We are now excited to extend that impact into the aftermarket through the strategic acquisition of Factor Sales, a business that should aspire to be the mission-critical partner for any company that is serious about the aftermarket industry.”
Isaac Shalaan, co-founder and technical director of Factor Sales, added: “We are delighted to be joining such a highly regarded insights specialist, one that is eager to invest, innovate and enhance our proposition. Their approach is both ambitious and measured, and I believe it can help firmly establish Factor Sales as the mission-critical partner for any company operating within the aftermarket.”
