Automotive Insight Group strengthens team
Automotive Insight Group have announced that former Auto Trader sales director Darren Moon and former Factor Sales director Ian Penny have joined its team.
Moon, who spent more than 18 years at Auto Trader, joins as strategic partnership director while Penny has been appointed as strategic product advisor.
Automotive Insights executive director Nick Richardson said: “It’s an honour and a privilege to welcome Darren and Ian to the team. Their knowledge and experience will significantly support our continued evolution as we establish ourselves as a critical business partner, providing independent, reliable and high‑performance real‑time data and insights to companies across the UK automotive industry.”
Moon added: “We are witnessing greater change in the UK automotive sector than ever before. What Automotive Insight Group is building will help all retailers and partners navigate these changes by providing independent insight and data from car‑buying consumers.”
Penny concluded: “Having seen the work that Automotive Insight Group has done in creating a significant database and portal over the last 18 months, I was delighted to be given the opportunity to work with the team as they move into the next phase of development.
“Adding the Factor Sales transactional data into the mix will enhance their offering to a wider marketplace and bring remarkable insights to everyone connected to the automotive industry.”
