Ant Lunt joins A1 ADAS Group to drive sales
A1 ADAS Group has appointed Ant Lunt as regional sales manager to expand its equipment division.
Lunt brings more than two decades of industry experience to the role, including extensive knowledge of wheel alignment, diagnostics, workshop equipment and the technologies supporting modern ADAS calibration and repair processes.
He will primarily support customers across the north of England, with Ant Yates overseeing customers in the south.
The appointment forms part of a wider restructuring of A1’s sales operation as the business continues to expand its equipment supply, installation, training and technical support offering.
Honest advice
Lunt said: “I’ve watched A1’s phenomenal growth with interest over the last few years and wanted to be part of it. What has always stood out to me is the trust the business has built with customers. It has an enviable reputation for customer service and for supporting people long after equipment has been installed.
“Bodyshops have more choice than ever when it comes to diagnostics and ADAS equipment, but choice on its own isn’t always a good thing. One of the biggest challenges I see is businesses investing in equipment that isn’t the right fit for their needs, processes or future plans.
“Customers want honest advice from people who understand how equipment will be used in the real world. That’s exactly the approach A1 takes.”
Adam Molloy, operations director at A1 ADAS Group, added: “Ant’s reputation within the industry speaks for itself. He brings a huge amount of experience, technical understanding and customer-focused thinking to the team.
“One of the first things he did after joining us was spend time with customers and visitors on our stand at UKGBE. The feedback we received about him was exceptional and reinforced exactly why we wanted him to join the business.”
