Seat Belters playlist launched to encourage safer driving
Allianz is tackling bad driving habits by encouraging motorists to create a slow-paced playlist on Spotify through its Seat Belters initiative.
‘Seat Belters’ is a free in-app experience for Spotify users that creates a personalised playlist featuring songs that have lower beats per minute (BPM).
This comes after studies show that music can have a direct influence on driving habits. Songs with a tempo of over 120 BPM can subconsciously encourage drivers to speed up and change lanes more often.
In contrast, music that matches the average resting heart rate – around 60–80 BPM – is associated with calmer, more focused driving.
Allianz’s new campaign on Spotify creates unique playlists for each driver, leveraging Spotify’s unique streaming intelligence but filtered for music in a safer tempo range.
Matt Cox, Allianz UK chief claims officer, said: “The music we listen to can play a big part in changing our mood and actions, and it’s no different when we’re behind the wheel.
“Our claims data shows we can always do better when it comes to driving safe. We’re excited to work with Spotify and offer an experience which isn’t just personalised, but will potentially help keep the roads safer.”
