Paul Taylor joins Innocent Driver as strategic board advisor
Innocent Driver has appointed Paul Taylor as strategic board advisor. Taylor joins the business at a pivotal time, bringing with him more than two decades of strategic and operational leadership in the insurance and legal services sectors.
As director of Platinum78 Consulting Limited, Taylor advises businesses on operational transformation, service delivery and strategic development. His approach is hands-on, collaborative and focused on aligning people, process, and purpose. Most recently, as chief operating officer at Minster Law, he led service and operational strategy during a significant period of digital transformation. His leadership has been instrumental in shaping a customer-centric claims model and delivering first class service for insurance partners.
Paul Taylor joins Innocent Driver
Taylor’s experience spans senior leadership roles at AXA, Plantec, Crawford & Co, Horwich Farrelly and Kindertons. His appointment at Innocent Driver reflects the company’s commitment to operational excellence as the business continues to scale and innovate in the accident management space.
Taylor said: “Innocent Driver is a company with a clear vision, a strong reputation for service and a real appetite for growth. I’m excited to support the team in delivering on their ambitious growth plans, helping to shape a claims experience that genuinely works for customers.”
Taylor’s appointment coincides with further strengthening of the leadership team, including the recent arrival of Susie Lawler as head of marketing, joining Charlene Smith, the firm’s long-serving claims manager. With a renewed focus on direct-to-public growth and brand awareness, Innocent Driver continues to build on its industry-leading service, recently surpassing 535 Trustpilot reviews with an impressive 4.9-star rating.
Tony Parris, founder and managing director, said as Taylor joins Innocent Driver:
“We’re thrilled to welcome Paul to the business. He brings a wealth of experience in turning operational vision into measurable outcomes. His strategic insight will be invaluable as we continue to scale. With strong leadership and continued investment in our customer journey, we’re excited about what’s ahead.”
