New live car auction app launched by Hudson Kapel
Hudson Kapel has unveiled a new mobile live car auction app to offer prospective trade buyers more flexibility when browsing stock and bidding on vehicles.
Available on Apple and Android, the app replicates the full functionality of Hudson Kapel’s web portal, allowing users to browse stock, listen to live auctioneers, view bids as they occur, and place their own bids.
Simon Withey, director at Hudson Kapel, said: “Our aim has always been to simplify the remarketing journey without compromising on choice or speed. The app puts buyers in the auction room, wherever they are. It’s about creating tools that match the flexibility today’s market demands.”
The app’s launch follows a period of strategic investment and digital transformation. This includes a recent £3.5m investment that has enabled Hudson Kapel to triple its refurbishment capacity across its Throckmorton, Norton, and Thurleigh sites.
The expanded operation also includes new production-style workshops, handheld technology for defect tracking, and in-house imaging and quality control systems, all designed to shorten the time from defleet to resale.
Withey concluded: “Owning and controlling our own technology stack enables Hudson Kapel to update systems quickly and adapt to customer feedback without relying on third-party platforms. In a market where consolidation can sometimes slow innovation, our independence has become a strength.
“Our growth is built on listening to customers, investing in technology, and delivering better outcomes for everyone in the supply chain, from fleets to dealers.”
