New data reveals top model profit margins
New research has identified the models offering dealers the highest profit margins.
The data has been broken down into two groups, vehicles valued under £10,000 and those over £10,000.
According to Dealer Auction’s latest Retail Margin Monitor, the Mercedes-Benz C-Class and A-Class topped the list in the under £10,000 category with profit margins of £2,500 and £2,450, in July. Also performing strongly were the BMW 3 Series (£2,425), Peugeot 3008 (£2,350) and BMW 1 Series (£2,330).
Meanwhile, for models retailing above £10,000, the top three models were the Volvo XC90 (£4,900), Discovery Sport (£4,275) and Range Rover Evoque (£3,960).
Profit margins
Dealer Auction’s marketplace director Kieran TeeBoon said: “When we changed the way we published our data at the start of 2025, the expectation might have been more twists and turns, month to month.
“While July’s top 10 may come as a surprise to some, it’s precisely what makes these models’ performance more compelling. In a more diverse dataset, repeated success is evidence of genuine, sustained consumer demand, something dealers can rely on when sourcing stock.”
Strong demand
He concluded: “July saw premium makes and models delivering solid returns across both retail segments, which reflects strong consumer sentiment.
“This is supported by Autotrader’s latest used car prices update, which stated that nine out of 10 people are at least as confident, if not more so, in their ability to afford their next car. As we move further into the second half of 2025, it’s brilliant to see this demand.”
