MAD Devs supports dealership compliance with iConvert
Tech firm MAD Devs is supporting dealership compliance with a new module developed for its Connect platform.
Connect is a modular customer journey management system which uses cloud-based technology to provide a comprehensive audit trail that confirms consumers have independently reviewed all information and made informed decisions.
Now MAD Devs has developed iConvert to help buyers make informed decisions independently, with access to product videos, compliance safeguards, and personalised deal stacking.
Transactions are completed through a customer portal to ensure compliance and transparency, while very element of the sale is stored and accessible to the buyer and dealership staff.
Greater compliance
David Boyce, CEO of MAD Devs, said: “The rollout of iConvert empowers car dealers to offer a seamless and compliant omnichannel sales experience. It’s a great addition to the Connect platform, which now helps dealers manage every step of the customer journey.
“We are accelerating our pace of innovation to help dealers meet the challenges they face in a rapidly changing retail landscape. For the first time, UK car dealers can achieve a cohesive system where online retail seamlessly integrates into the showroom, ensuring every buyer interaction mirrors what they would experience in a dealership.”
Customer portal
The platform integrates with MAD Devs’ lead management technology, iTrackLEADS and a customer portal that enables buyers to review and sign documents online.
Boyce concluded:
“Leading UK dealer groups have expressed concerns about reduced margins due to shrinking commissions. iConvert addresses this by streamlining processes and enabling higher sales penetration without additional overhead.”
