Indicata data slashing stocking days
Dales Central Motors has reduced its used car stocking days by 11 days by using Indicata data.
It has leveraged Indicata’s used car pricing and insight platform to reduce stocking days across its seven franchises and multi brand van centre from 51 days to 40 days.
The Cornwall-based family business typically stocks 300-400 vehicles.
Danny Fox, Dales group sales manager, said: “Our pricing matrix is focused on stock turn as we know that if we get that right that used car profitability will follow. Indicata helps us identify the cars that are in high demand and in low supply in Cornwall so we know we can be very bullish on pricing those cars.
“It gives us an umbrella view of every car and its individual status including pricing and imagery, so we give each car the best possible chance of selling quickly.
“With the current used market short of stock our weekly pricing review often encourages us to increase prices on certain models rather than reduce them which we wouldn’t necessarily have the confidence to do without Indicata’s data.”
Electric vehicles
The data has also supported Dales capitalise healthy demand for electric vehicles in Cornwall, with models in the £10,000-£15,000 price bracket particularly popular.
Fox said: “EV prices have been on a rollercoaster over the past couple of years and we have been able to rely on Indicata prices as they are generated in real time. The market has often moved weekly, and we can be confident that we are making decisions based on the very latest data.”
