IAA Holdings announces new UK rebrand
IAA Holdings has announced that its UK-based motor auctions will be transitioning to the globally recognised IAA brand.
The rebrand supports the company’s global growth strategy and underscores its ongoing commitment to investment, innovation and customer excellence in the UK market.
Vehicle parts, dismantling and recycling operations will continue to operate under the SYNETIQ brand.
Jonathan Pervin, UK managing director for IAA and SYNETIQ, said: “We are delighted to align the UK auction business with the IAA global brand, strengthening our clients’ connection to industry-leading products, services, cutting-edge technology and our expansive global buyer network.
“We remain committed to investing in local infrastructure, empowering leadership and delivering exceptional service as we help our clients to navigate the diverse sectors of the UK salvage vehicle industry.”
IAA Holdings
Karl Werner, chief business development officer for RB Global, added: “IAA is known worldwide as a leading online salvage vehicle platform that can quickly and efficiently connect buyers and sellers.
“As we continue to increase IAA’s footprint internationally, our clients and customers benefit from a consistent experience with one brand. We will continue to leverage our UK team’s long tradition of exceptional customer service along with IAA’s industry-leading innovation to build on our existing business in the United Kingdom.”
