George Fitzpatrick joins Autorola UK as sales director

Autorola UK has appointed George Fitzpatrick as its new sales director, reporting into managing director Neil Frost.
He will lead Autorola UK’s commercial strategy across its three core divisions – the Marketplace wholesale online remarketing platform, Autorola Solutions’ asset and workflow management system and INDICATA’s used car data intelligence.
Fitzpatrick brings with him over 24 years of sales leadership experience in the automotive industry, having worked both in the UK and internationally with brands including JLR and DEKRA.
Fitzpatrick said: “I am joining a fast-moving digital business and am excited to be part of the senior management team at this busy time. We are seeing a decisive shift in the industry, as more remarketing partners transition from traditional vehicle disposal models to embrace the speed, intelligence, and trust built into our digital marketplace.
“Our mission is to enable the next generation of remarketing, fleet management, and data-driven mobility solutions—with the customer at the centre of every innovation.”
Frost said: “We are pleased to welcome George and his wealth of automotive experience to drive the commercial success across our three UK business units. We look forward to him enhancing our market presence and client support plus expanding into new market segments and optimising revenue growth with our partner companies.”