EV battery health the key factor for buyers
New research from Dealer Auction has highlighted the value of clear information on EV battery health for trade buyers.
It revealed that 45% of buyers, bidders and viewers of on its platform stated that they had avoided bidding on an EV due to a lack of information regarding its battery health.
Meanwhile, 51% of those surveyed selected a battery health certificate as the top item that would give them more confidence when bidding on an electric car.
This ranked above offerings including service history, EV-specific diagnostics reports and a third-party inspection. In fact, 45% of buyers would be more likely to bid on an EV with a battery health certificate than on an identical model without one.
Dave Pretty, head of OEM and fleet relationships at Dealer Auction, said: “It is clear that battery health certificates are not just a ‘nice to have’. As confidence is crucial among buyers, especially those shopping online, these certificates are a vital component of an effective electric remarketing strategy. For those looking to drive higher bid volumes and reduce price sensitivity, offering more clarity around battery health is a strategically sound initiative.”
