Europcar’s EV Guide attracts 20,000 visitors
Europcar has announced that more than 20,000 drivers visited its dedicated EV Guide and Knowledge Hub during 2024.
The platform, developed to help car hire customers understand electric motoring, attracted 82,600 interactions from 28,000 visits from 20,300 unique users.
The data revealed that the most accessed resources were ‘Why Rent an EV’ and ‘Charging an EV’, with top search terms being ‘hybrid’, ‘EV technology’ and ‘PHEV’
Meanwhile, 57% of people accessed the hub via a mobile device, with 83% driving up to 50 miles a day in an electric car.
More than a third (67%) planned to hire a car for one to three days, with 51% looking for a hatchback and 44% wanting a compact SUV.
Tom Middleditch, head of Electric Mobility at Europcar, said: “The overwhelming success of our EV Guide and Knowledge Hub is a clear demonstration of the growing interest in electric vehicles.
“We are thrilled to provide a platform that empowers individuals and businesses to explore the benefits of EVs, addressing their key concerns and facilitating informed decisions. The data clearly shows a strong appetite for practical information and hands-on experience, which we are committed to delivering in order to support drivers on their EV journey.”
