Drug driving campaign launched after 70% spike
Road safety charity Think! has launched a new drug driving campaign after a 70% increase in road fatalities where drugs were present between 2014 and 2023.
The new campaign, ‘Don’t Put Drugs in the Driving Seat,’ aims to remind drivers of the risks of drug driving and warn of the potential consequences they could face.
The campaign comes after a sharp increase in road fatalities where drivers were impaired by drugs, with men making up 90% of drug drivers involved in collisions, and 40% of them aged 17 to 29.
Overconfidence has been identified as a key factor, with 32% of young male drivers believing it’s ok to take drugs before driving if they still ‘feel fine’, and 46% admitting to knowing someone who drives after taking drugs.
The campaign will see police forces target drug driving hotspots in England and Wales, while also raising awareness of the issue on social media.
Destroys lives
Local transport minister Lilian Greenwood said: “Drug driving destroys lives. To tackle this crucial issue, THINK! are reminding drivers of the dangers and the devastating consequences that come from getting behind the wheel under the influence of drugs.
“This innovative campaign sends a clear message: don’t put drugs in the driving seat. We’re determined to tackle this growing issue as part of our upcoming Road Safety Strategy, which will set out how we make our roads safer for everyone.”
Incredibly dangerous
National Police chief superintendent Marc Clothier added: “Drug driving is incredibly dangerous and puts the lives of your passengers, other road users and yourself at risk.
“Police officers across the country are stepping up proactive and intelligence-led stops on our roads, so rest assured, if you drive under the influence of drugs or drink, we will catch you.
“Every year we convict nearly 27,000 drivers for drug driving, which emphasises the message it will not be tolerated.”
