Businesses urged to select software to suit digital strategy
Automotive businesses have been urged to set their own digital strategy and select the software to suit rather than one-size-fits-all packages.
Each business has unique priorities and challenges, and finding the right digital solution is critical to streamlining processes, improving customer service and maximising profits.
To support this, Autofinity has developed ViHUB, which integrates multiple third-party systems into a single interface, providing complete oversight, control, and marketing capabilities for dealership stock.
It also pools information for each vehicle from multiple applications creating one data source which alerts dealers to vehicles with missing or wrong information in group stock.
Unified hub
CEO Andy Whitehair said: “Our ambition is to create one unified hub where dealers can manage all their independent and hitherto disconnected systems as one. Automation eliminates double-keying, reduces manual input and boosts efficiency whilst avoiding inconsistent information such as different pricing appearing for one vehicle marketed in different portals.
“Multiple disconnected systems where information is siloed and not shared has long been an issue in the sector and our integration platform has been developed to simplify the daily challenges that arise as a result.
“With some larger suppliers now building ecosystems of proprietary tools, our ambition is to create one unified hub where dealers can manage all their independent and hitherto disconnected systems as one. It means dealer group leaders can make their own decisions about which applications to use for specific tasks.
“It overcomes the issue of duplication such as when a group favours one application, but an OEM specifies another to meet manufacturer standards; and legacy licences are not a problem because ViHUB acts as a bridge between unconnected systems.”
