BASF Coatings backs Toyota Body & Paint programme
BASF Coatings and Toyota Motor Europe have signed an agreement to develop the Toyota Body & Paint programme for Europe.
This builds the foundation for a long-term strategic collaboration between the two companies for the Toyota and Lexus brands.
The partnership takes advantage of the premium automotive refinish solutions under the Glasurit and R-M brands in the European market. The Toyota Body & Paint programme will be designed using a comprehensive set of BASF’s bodyshop BOOST consultancy services and giving access to the cloud-based digital colour, business and training solutions platform Refinity.
With the collaboration, BASF is supporting its partner Toyota reaching its individual sustainability targets, while ensuring the highest quality standards in paint-work repairs for Toyota premium vehicles.
BASF Coatings will ensure that the most sustainable and efficient refinish practices are maintained in Europe with a strong focus on increasing business opportunities and enhancing support for the Toyota network, all in line with the principle of continuous improvement.
Chris Jackman, director of Global Automotive Refinish Coatings at BASF, said: “We are honoured to start our relationship with Toyota Motor Europe and to provide their European body shop network with our premium automotive refinish paint brands Glasurit and R-M.
“Through our collaboration with OEMs and our continuous focus on innovation, we have gained extensive expertise to ensure the utmost level of accuracy, enhance the customer experience, and set the benchmark for refinish repair standards in the world of future mobility.”
