Auto Trader reveals most popular electric brand
Auto Trader has revealed that the MG was the most popular electric brand on its platform in July.
It generated 15.5% of all enquiries for new electric vehicles, with BMW in second place with a nine per cent share and Volkswagen third with 7.8%.
In terms of models, the new MG S5 generated 11.9% of all enquiries, with the Renault E-tech attracting a 5.2% share and the Alpine A290 accounting for a 4.2% share of enquiries.
Taking all fuel-types into account, the Land Rover Range Rover Sport retained its number one position for the third month running with a 3.9% share of all new car enquiries, ahead of the Volkswagen Golf (2.9%) and Land Rover Range Rover (2.6%).
Meanwhile, average new car discounts across all fuel types fell from 9.4% in June to 9.3%.
EV sales
Bex Kennett, new car performance director at Autotrader, said: “July has been a solid month for the new car market as visits to our new car platform continue to rise year on year.
“Although consumer demand for new EVs on our platform have been somewhat flat in the last few months post tax and ZEV mandate changes, the recent Electric Car Grant introduced by the government is positive news for manufacturers, retailers and private buyers as this will help support new EV sales.
“With our data showing that car buyers are already thinking about their new car purchases ahead of the next plate change and the volume of people looking at new EVs has risen following the government funding announcement, it’s more important than ever that retailers take advantage of this and maximise visibility of their new car stock with a highly engaged new car audience”
